2025 Marketing Trends You Actually Need to Know
Alright sweeties—2025 is moving fast, and if your marketing still looks like it’s stuck in 2022… it’s time for a glow-up. Here’s the real, no-BS list of trends that are running the game right now (and how to actually use them without losing your mind).
1. Be Real or Be Ignored
Perfect is boring. People want to see you, not some overly filtered, Canva-overloaded version of you.
Show the behind-the-scenes chaos.
Post the awkward bloopers. If you’re worried about people making fun of you, you’re already behind.
Be human—it’s magnetic.
2. AI is Cool, But Don’t Get Lazy
Yes, AI can help with emails, captions, and even customer support. But it still needs your brain and your brand voice to not sound like a robot from 2010.
Use it. Edit it. Make it you.
Let AI save you time—not cost you connection.
3. Google, IG, Tiktok SEARCH will keep growing babe..
More people are searching on IG and TikTok than on Google. Wild, but true.
Use keywords in captions. For example - you sell a product .. what are bigger brand name terms, what is it used for.. take it back to the basics.
Turn your FAQs into short videos.
Make sure your bio isn’t just cute—make it findable.
4. Email Ain’t Dead. It’s Still the MVP
Social media is great, but email = sales. Period.
Stop sending boring emails.
Segment that list.
Give value before asking for a sale.
5. Short Videos Still Run the World
You don’t need a production crew—just a phone, good lighting, and a point.
Talk to the camera.
Teach something.
Keep it short. Like under-a-minute short.
6. People Care About What You Stand For
Your brand better have a heartbeat. If you're doing good in the world, say it out loud.
Share what matters to you.
Be real about your impact.
Don’t fake the “purpose” stuff. We see you.
Keep it real. Stay flexible. Be helpful. Use tech to make life easier—but keep your humanity front and center.
Need help putting all this into action without burning out?
Hit me up babe. I’m here to help - ask me anything!
