HOW TO BASE WHAT SUCCESS LOOKS LIKE || EMAIL EDITION
OKAY… you’re already sending marketing emails for your product or service business but other than revenue generation.. how do you know it’s working??
it’s simple… in my world WE DO NOTTTT live in the gray area, we live in the analytics. Black and white = not subjective.
Email open rates vary by industry, reflecting how different sectors engage with their audiences. Here's a breakdown of average open rates for both product-based and service-based businesses: (based off https://www.statista.com/)
Product-Based Businesses:
E-commerce: 31.08% - 47%
Service-Based Businesses:
Consulting Services: 33.27%
Education: 28.5%
KEY FACTORS TO CONSIDER:
Subject Line Quality: Compelling and relevant subject lines encourage opens.
Personalization: Tailored content resonates more with recipients.
Send Timing: Optimal send times can vary by audience and industry.
List Quality: Engaged and permission-based lists yield better results.
Email Frequency: Balancing frequency prevents subscriber fatigue.
If your open rate is above 20% for service-based businesses or above 30% for e-commerce, you’re doing well! If it’s lower, it might be time to refine your strategy.
