BRIDGE THE GAP

Apr 15

Attracting traffic is great, but if no one’s buying — what’s the point? The real magic happens when those followers and visitors become paying customers.

As consumer behaviors change, businesses must adapt their marketing strategies. Here are my go-to proven methods to convert :

Optimize Your Website for User Experience

According to Invesp, nearly 70% of consumers claim that page speed directly impacts whether or not they buy from an online retailer. Invesp

Use clear CTAs (“Buy Now,” “Book a Call”)
Mobile-first design - THIS IS SUPER IMPORTANT
Simplified checkout (one pager is the VIBE - NO ONE likes to jump thru hoops

Leverage Your Community Relationships

Partner with your favorite local businesses who truly connect with your target audience - GIVEAWAYS, COLLAB SOCIAL POSTS, EVENTS…etc
Share UGC (user-generated content) - Engaging with your audience through social media, forums, or events fosters a sense of belonging and loyalty.

Incorporate Social Proof Everywhere - REVIEWS, REAL REVIEWS BABE!

Trend Insight: 98% of consumers read reviews before buying (PowerReviews, 2024), and UGC (user-generated content) increases conversions by up to 10% (Nosto, 2024).

People trust people. Real reviews, client wins, and user content builds trust instantly.

Utilize Short-Form Video Content

According to Wyzowl’s 2024 Video Marketing Report, 89% of marketers say video gives them a good ROI, and short-form content is dominating platforms like TikTok and Instagram.

Create 15–30 second videos that highlight your product benefits, quick how-tos, or customer testimonials… OR MY FAVORITE - something funny and not so serious. WHO DOESN’T LOVE TO LAUGH?!?

Make it personal, keep it quick, and meet people where they are — with authenticity, relevance, and simple for customers.

KERRI COOK